Purina, Fancy Feast

First step: Brand Workshop

Interviewed client on current branding
Discussed known competitors
Acquired image word selection from brand stake holders

Second step: Brand Evaluation

Mapped current brand colors against color image scale
Evaluated known competitors, heuristics
Mapped stakeholders choices with tastes & lifestyles (T&L)
Mapped know competitors against color image scale
Displayed area to focus color palette and mood board development


Third step: Brand Results presentation

Create color palettes based on existing corporate colors and new tastes & lifestyle colors
Design mood boards that highlight imagery, textures and colors from selected T&L


Fourth step: Wireframes and visual designs based on brand direction

Develop wireframes that demonstrate client's goals with customer's needs
Develop visual designs for each mood board that 'follow' wireframes