Traffic.com
First step: Brand Workshop
Interviewed client on current branding
Discussed known competitors
Acquired image word selection from brand stake holders
Stake holders likes and dislikes
Stake holders, brands they like
Second step: Brand Evaluation
Mapped current brand colors against color image scale
Evaluated known competitors, heuristics
Mapped stakeholders choices with tastes & lifestyles (T&L)
Mapped know competitors against color image scale
Displayed area to focus color palette and mood board development
Third step: Brand Results presentation
Create color palettes based on existing corporate colors and new tastes & lifestyle colors
Develop high level logo concepts for review
Fourth step: Environmental logo display
Demonstrate various color palettes applied to logo selections
Demonstrate how logo would be used on cars, bill boards
Fifth step: Wireframes and visual designs based on brand direction
Develop wireframes that demonstrate client's goals with customer's needs
Develop visual designs for each mood board that 'follow' wireframes